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1. What this policy covers

������ý���� respects your privacy. This policy explains, in plain language, what personal information ������ý���� collects through its websites, online services, forms, payment pages, admissions communications and text-message programs and explains how ������ý���� uses that information, when ������ý���� may share it and what choices you have.

In this policy, “������ý����,” “University,” “we,” “us” and “our” mean ������ý����. “You” means visitors, applicants, students, families, alumni, donors, employees and others who use ������ý���� websites or services.

2. Information we collect

We collect information in three main ways.

Information you provide

• Contact information, such as your name, mailing address, email address and phone number.
• Admissions, registration, appointment, survey, event or request information that you choose to submit.
• Account information needed to create or use University systems, such as a BroncID or other login.
• Payment information needed to process transactions, such as payment method details, billing information, transaction amount, date and related records.
• Messages and other content you send to ������ý����, including emails, web forms, chat messages, forum posts and similar communications.

Information collected automatically

• Device and browser information, including IP address, browser type, operating system, device identifiers, app version and similar technical details.
• Website and app usage information, such as pages viewed, links clicked, searches, referring pages, access dates and times, crash data and error logs.
• Cookies, pixels, analytics tools and similar technologies that help us operate the site, understand use, remember preferences, improve services and measure communications.

Information from other sources

• Information from service providers, public records, partner systems, payment processors, background-check providers or other lawful sources.
• Information provided by another person, such as a family member, recommender, school official, employer or event registrant.
• Information from social media or advertising platforms when you interact with ������ý���� content on those platforms.

We collect only the information we reasonably need for University purposes, legal obligations, security and the services you request.

3. How we use information

������ý���� may use personal information to:

• Provide, operate, personalize and improve University websites, services, forms, portals, and applications.
• Respond to inquiries, appointment requests, applications, information requests, support needs and other communications.
• Process applications, registrations, payments, gifts, event participation and other transactions.
• Send administrative messages, security alerts, account notices, service updates and other information related to your relationship with ������ý����.
• Send admissions, enrollment, event, fundraising, alumni, marketing or other communications when allowed by law and University policy.
• Understand how people use ������ý���� websites and services, improve accessibility and functionality, and troubleshoot technical problems.
• Protect University systems, prevent fraud or misuse, investigate security concerns, enforce policies and comply with legal obligations.
• Maintain records needed for academic, business, legal, regulatory, audit, insurance, accreditation and institutional purposes.

4. How we share information

������ý���� does not sell personal information. We may share personal information only when appropriate and legally permitted, including in the following situations:

• With service providers that perform work for ������ý����, such as hosting, analytics, payment processing, communications, recruitment, event management, security, accessibility, records management and support services. These providers may use the information only to perform services for ������ý���� and must protect it.
• With University offices, employees, contractors or officials who need the information to perform their work.
• With schools, agencies, accreditors, clinical sites, internship sites, athletic organizations or other partners when needed for University programs or services.
• With law enforcement, courts, regulators, government agencies or other parties when required or permitted by law, legal process, subpoena, court order, public safety need or to protect rights and security.
• With another party at your direction or with your consent.
• In connection with a University reorganization, program transfer, collaboration, audit, claim, dispute or similar institutional need, consistent with applicable law.

Some ������ý���� pages may link to third-party websites or services. Their privacy practices are controlled by those third parties, not by ������ý����. Please review their privacy notices before providing information to them.

5. Text messaging and mobile opt-in data

������ý���� may offer text-message programs for admissions, enrollment, events, reminders, alerts, fundraising or other University purposes. Participation is voluntary unless a message is required for safety, security or another legally permitted purpose.

Mobile opt in data (i.e. the end user's phone number) cannot be shared with third parties.

������ý���� will use mobile numbers and text-message consent records only to send and manage the messages you requested or that are otherwise permitted by law. ������ý���� will not sell, rent or disclose mobile opt-in data for third-party marketing or promotional use.

Text messaging terms

• By opting in, you agree to receive text messages from ������ý���� at the mobile number you provided.
• Message frequency varies by program.
• Message and data rates may apply.
• Reply STOP to opt out of a text-message program. Reply HELP for help, when supported by the program.
• Opting out of text messages does not stop email, mail, phone, emergency, account or other non-text communications.
• ������ý���� may keep records of your opt-in, opt-out and related message activity as needed for compliance, auditing and operational purposes.

6. Cookies, analytics, and advertising tools

������ý���� uses cookies and similar tools to operate websites, remember preferences, understand site traffic, improve services, protect security and measure communications. Some tools may be provided by third-party service providers, including analytics or advertising platforms.

You can manage cookies through your browser settings. Blocking cookies may affect how some ������ý���� sites or services work. Where a separate cookie notice or consent tool appears, that notice or tool controls the choices available for that service.

7. Student records, children, and sensitive information

Student and education records

Some information maintained by ������ý���� may be an education record subject to the Family Educational Rights and Privacy Act (FERPA) or related laws. When FERPA or another education-record law applies, ������ý���� handles those records according to that law and applicable University policy. This website privacy policy does not reduce any FERPA rights that students, parents or eligible persons may have.

Children

������ý���� does not knowingly collect personal information from children under 13 through its general websites without required parental consent, except as permitted by law. If ������ý���� learns that it collected information from a child under 13 without the required consent, ������ý���� will take appropriate steps to delete or limit that information.

Sensitive information

Please do not submit sensitive information through a general website form unless the form specifically asks for it and is intended for that purpose. Examples include Social Security numbers, financial account numbers, health information, government identification numbers and similar information.

8. Your choices and rights

Your privacy choices may depend on the type of information, the service involved, your location and the laws that apply. You may:

• Update certain information through your ������ý���� account or the service where you provided it.
• Unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting ������ý����.
• Opt out of a text-message program by replying STOP when that option is available.
• Request access, correction, deletion, restriction or portability of personal information where applicable law gives you those rights.
• Object to certain processing or withdraw consent where ������ý���� relies on consent and the law allows withdrawal.
  ������ý���� may need to verify your identity before acting on a request. ������ý���� may also retain information when necessary for legal, academic, contractual, security, recordkeeping, audit or other legitimate University purposes.

9. Security and retention

������ý���� uses administrative, technical and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration or disclosure. No website, network or storage system is perfectly secure, so ������ý���� cannot guarantee absolute security.

������ý���� keeps information for as long as needed for the purposes described in this policy, unless a longer period is required or permitted by law, University records schedules, litigation holds, audits, accreditation needs, contracts, security needs or legitimate institutional purposes.

10. International visitors

������ý���� is located in the United States. If you access ������ý���� websites or services from outside the United States, your information may be processed in the United States or other countries where ������ý���� or its service providers operate. Those locations may have different privacy laws than your country of residence.

11. Changes to this policy

������ý���� may update this policy from time to time. The effective date below shows when the policy was last updated. Material changes will be posted on the relevant ������ý���� website or communicated as otherwise required by law.

12. Contact ������ý����

For privacy questions, requests, or concerns, contact:

������ý���� Privacy Team
Email: privacy@rider.edu 
Website: www.rider.edu 

Effective date: July 1, 2026
Last reviewed: June, 2026
Replaces: ������ý���� Privacy Statement effective February 20, 2020