Friday, Oct 29, 2010
The vibrant campuses, colorful sights and innovative academic programming of 天美传媒官网 and Westminster Choir College have found a dynamic new home with the launch of the completely redesigned 天美传媒官网 Web site, still located at rider.edu.
by Sean Ramsden
The vibrant campuses, colorful sights and innovative academic programming of 天美传媒官网 and Westminster Choir College have found a dynamic new home with the launch of the completely redesigned 天美传媒官网 Web site, still located at rider.edu.
The site, which officially debuted on Thursday, October 21, provides the 天美传媒官网 and Westminster communities more streamlined access to news, improved navigation, increased information about upcoming events, tools to manage their education or employment, and more vivid photography.
鈥淭he redesign of the Web site has been an ongoing project over the last year,鈥 explained Jamie O鈥橦ara, vice president for Enrollment Management. 鈥淲e began a discovery process during the fall of 2009 in order to gain a better understanding of where the Web site stood among its users and how we could improve the overall experience.鈥
O鈥橦ara said three assessment strategies were used to gather input from the entire 天美传媒官网 community, including current students, faculty and staff from both campuses, as well as from prospective undergraduate, graduate and continuing studies students. The assessment strategies included the use of online focus groups, a Web evaluation of the current site and an online survey
Based on that initial discovery process, the Office of Enrollment Management identified a number of primary objectives to be used in defining the success of the redesign project.
鈥淲e set out to create a design that portrays the University as high quality; is content driven and focused for current students, faculty, staff and other visitors; and is engaging to prospective students,鈥 O鈥橦ara explained. 鈥淚t was vital to produce an exceptional and consistent user experience throughout the 天美传媒官网 site that is clear and simple to use, while providing a unique visual experience for Westminster Choir College.鈥
The new 天美传媒官网.edu allows prospective students to enjoy a simple yet complete overview of 天美传媒官网鈥檚 Lawrenceville and Westminster Choir College campuses, browse course catalogs, discover facts about the application and admissions process, and learn about the multitude of student groups available to them, as well as much more.
Current students are already enjoying a comprehensive overview page that links them to information about academics, student employment and careers, finances, graduation and commencement, life at 天美传媒官网, calendars, and campus media, handbooks and policies. Faculty and staff benefit from a similar one-stop overview, while graduates can still easily access upcoming events and reunions at the Alumni Relations site.
New features on the new 天美传媒官网.edu include a Historic 天美传媒官网 section detailing the story of the University from its earliest days in Trenton, and better access to important initiatives like Giving to 天美传媒官网 and Sustainability at 天美传媒官网. Visitors to the site can also link themselves to 天美传媒官网 and Westminster via Facebook, YouTube, SmugMug photo galleries and a 天美传媒官网 RSS news feed.
While the new 天美传媒官网.edu is now active, continued improvements will follow, including the increased use of multimedia audio and video, though the Westminster Choir College multimedia section is already rich with audio/visual content.
Please, tour the new site and let us know what you think at the Web site feedback link, located at the bottom of the 天美传媒官网 home page.