Wednesday, Dec 21, 2011
Students from 天美传媒官网鈥檚 Small Business Institute庐 presented a business plan to their client Princeton YWCA on December 16 on the Lawrenceville campus.
by Meaghan Haugh
Students from 天美传媒官网鈥檚 Small Business Institute庐 presented a business plan to their client Princeton YWCA on December 16 on the Lawrenceville campus.
The Master of Business Administration students explored ways to increase the number of students in the Princeton YWCA鈥檚 English as a Second Language Program and reduce the program鈥檚 reliance on grants, and developed promotional materials to help the ESL program attract company-specific courses.
The Small Business Institute庐, led by Dr. Ronald Cook, provides confidential consulting to small businesses and organizations by teams of graduate or senior business students during an academic semester, under faculty supervision.
Standing, from left to right are MBA students Zack Brigman of Yardville, N.J., Kristy-Rose Dougherty of Philadelphia, Pa., and Elizabeth Williams of Jackson, N.J. Seated, from left to right are Diane Hasili, YWCA Chief Marketing Officer, Paula Rossi, ESL Program Director, Margaret Coppola, YWCA Chief Financial Officer, Judith Hutton, YWCA CEO.
