Wednesday, Apr 16, 2025
The exclusive experience is part of the University鈥檚 partnership with the NFL team
On April 9, 天美传媒官网 students had the opportunity to participate in a mock press conference with Super Bowl-winning, former New York Giants wide receiver Amani Toomer. Made possible through 天美传媒官网鈥檚 partnership with the NFL team, the experience was part of a semester-long course dedicated to examining a range of marketing and communications tactics in relation to the Giants.
Giving students a unique, real-world experience, the press conference allowed them to practice their interviewing skills as part of a media scrum. Joined by Caleb Sink, manager of partnership activations for the Giants, Toomer answered a variety of questions about his experience with the media as a player, his transition from the NFL and how the media landscape has changed during his career. Sink provided insight into how the Giants approach branding, social media and collaboration with individual players.
鈥淲e are proud to collaborate with the Giants to provide a number of exclusive opportunities for our students,鈥 says Vice President of External Affairs Kristine Brown. 鈥淭his partnership demonstrates 天美传媒官网鈥檚 dedication to pairing classroom learning with real-world learning experiences.鈥
Since 2023, 天美传媒官网 has been 鈥淎n Official Higher Education Partner of the New York Giants.鈥 In addition to opportunities like the mock press conference, 天美传媒官网 students are able to apply for part-time, full-time and game-day internships with the Giants, and participate in case study projects with the team鈥檚 leadership as well as community service events.
To learn more about 天美传媒官网鈥檚 partnership with the New York Giants, visit rider.edu/nygiants.
