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������ý���� has entered into a new partnership with CollegeVine, a higher education technology company that develops AI-powered tools for student recruitment, and student services and support.

Through the partnership, ������ý���� will implement CollegeVine’s AI Recruiter and AI One Stop tools to improve communication, simplify access to University resources and strengthen support throughout the student journey.
The investment comes as colleges and universities nationwide face changing demographics and growing demands for more personalized, responsive service. For the University, the new technology offers another way to respond to those changes while creating more capacity for staff to provide the dedicated, personal attention that is central to the ������ý���� experience.

“Students and families deserve personalized support and easy access to the information they need,” says ������ý���� President John R. Loyack, CPA, M.B.A. “These tools give us new ways to serve them at every stage of the ������ý���� experience — from helping prospective students discover what ������ý���� has to offer to helping current students and families stay informed and connected. While we all teach technologies like the use of AI tools, higher education is generally slow to adopt new technologies like AI into our business practices. We see great opportunity in being an early adopter.”

Until recently, colleges have had limited ability to provide highly individualized communication early in the recruitment process, when admission teams may be engaging with thousands of prospective students at once. Tools like AI Recruiter make it possible to offer more personalized outreach much earlier, helping students receive information that is relevant to their interests, questions and where they are in the college search process.

At ������ý����, AI Recruiter will extend that level of engagement throughout the admission process, while AI One Stop will carry it forward for current students and families by providing easier access to information, reminders about important deadlines and guidance on University services.

Beyond personalized outreach, the technology can communicate in more than 50 languages, provide answers around the clock and proactively reach out to students with reminders and next steps.

“There are so many details students and their families have to keep track of throughout the admissions and enrollment process — forms to complete, deadlines to meet and important next steps to stay on top of,” says Mary-Alice Ozechoski, M.A., senior vice president and chief of staff. “These tools give us another way to keep students informed, guide them through the process and even check in on their well-being so we can connect them with additional support when they need it.”

The University expects to launch CollegeVine’s AI Recruiter and AI One Stop tools this fall.